HYBE Corporation: From Big Hit to Global Hitmaker

In the world of entertainment, few companies have reshaped the landscape as dramatically as HYBE Corporation. Once a modest startup known as Big Hit Entertainment, HYBE is now a global powerhouse—home to some of the most influential artists in K-pop and beyond. Its story is one of vision, resilience, and revolutionary fan engagement.

Origins: The Big Hit Era (2005–2020)

HYBE began its journey in February 2005, founded by Bang Si-hyuk, a former composer and producer at JYP Entertainment. Originally named Big Hit Entertainment, the company focused on artist-centric development, emphasizing long-term careers and musical integrity.

Early ventures included managing artists like 8Eight, 2AM (in partnership with JYP), and Lim Jeong-hee. But the turning point came in 2010, when Bang Si-hyuk signed RM as the first member of a new boy group—BTS. After years of training and strategic planning, BTS debuted in June 2013, and slowly began to build a loyal fanbase.

BTS and the Rise of a New Empire

BTS’s success was not overnight. Big Hit leveraged social media, YouTube, and fan-driven content to connect directly with audiences—bypassing traditional gatekeepers. This innovative approach helped BTS explode globally, culminating in record-breaking albums, sold-out stadium tours, and a historic Grammy nomination.

By 2020, Big Hit had become synonymous with BTS, but Bang Si-hyuk had bigger plans.

Rebranding to HYBE (2021)

In March 2021, Big Hit Entertainment rebranded as HYBE Corporation, signaling a shift from a music label to a multi-platform entertainment and tech company. The new structure included:

• HYBE Labels: Home to Big Hit Music, Pledis Entertainment, Source Music, Belift Lab, KOZ Entertainment, and ADOR.

• HYBE Solutions: Focused on IP, education, and technology platforms.

• HYBE America: Led by Scooter Braun, overseeing U.S. operations and managing artists like Justin Bieber and Ariana Grande.

The rebrand reflected HYBE’s ambition to become a global entertainment lifestyle platform, not just a K-pop label.

Global Expansion and Strategic Moves

HYBE’s growth strategy has been aggressive and visionary:

• Acquired Ithaca Holdings in 2021, bringing Western superstars under its umbrella.

• Launched Weverse, a fan community platform that integrates content, commerce, and communication.

• Invested in AI, gaming, and webtoons, expanding its IP ecosystem.

• Formed HYBE Japan and HYBE America, solidifying its international footprint.

Innovation and Impact

HYBE has redefined what it means to be an entertainment company:

• Fan-first philosophy: HYBE empowers fans through interactive platforms, exclusive content, and direct artist engagement.

• Artist autonomy: Unlike traditional agencies, HYBE promotes creative freedom and long-term career planning.

• Cultural influence: From BTS’s UN speeches to global fashion campaigns, HYBE artists shape conversations far beyond music.

Present Day: A Billion-Dollar Vision

As of 2024, HYBE reported revenues of ₩2.1 trillion (US$1.84 billion). With over 1,000 employees, multiple subsidiaries, and a diversified portfolio, HYBE stands as one of the most influential entertainment companies in the world.

Chairman Bang Si-hyuk remains the visionary behind its success, while CEO Jason Jaesang Lee leads its global operations. HYBE continues to innovate, with new groups like LE SSERAFIM, NewJeans, and BOYNEXTDOOR joining its roster.