About me​
I'm Raquel, a 33 year old mother who lives in Lisbon with her daughter Eva. She is my biggest inspiration and motivation.
I started my social media journey in March 2023 when I was working with an MLM brand. I didn't feel happy or fulfilled, I wanted more freedom and creativity.
It was then that I discovered TikTok and fell in love with this world. I specialized in Korean makeup and nail art, obtaining professional certificates in these areas. I love the delicacy and elegance of Asian makeup, the diversity and originality of nail art.
I make English videos, because most of my followers don't speak Portuguese. I want to reach more people and show my work.
I feel like I found my passion and my purpose. I want to continue learning and evolving with my content.
For me, asian culture is superb and I want to show my followers we don't need asian features to wear their makeup and honor their culture. Makeup is supposed to be fun and bring people together, not the opposite.
My content
Product Reviews
Review and 1st impressions of skincare and makeup
Makeup Tutorials
Quick and fun makeup tutorials, always inspired by Kpop and korean culture
Transition Videos
Fun transition videos of before/after looks and showcasing products
What is UGC?
User-Generated Content (UGC), is one of the most effective ways to engage your audience and build trust in your brand. UGC is content created by your customers — not by your business — showcasing authentic experiences with your products or services. From social media posts and reviews to photos and videos, this form of organic content adds a layer of authenticity that traditional advertising can't match.
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Why Invest in UGC?
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Build Trust and Authenticity: People trust real experiences over polished ads. UGC adds authenticity to your brand, as it showcases how your products or services fit into the lives of real customers.
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Drive Engagement: Encouraging customers to share their experiences creates a community around your brand, driving higher engagement on social media platforms like Instagram, TikTok, and X (formerly Twitter).
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Cost-Effective Marketing: UGC turns your satisfied customers into brand ambassadors, promoting your products through their content — for free. This results in high-impact marketing at a fraction of the cost of traditional methods.
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Social Proof: The power of social proof is undeniable. UGC allows potential customers to see your products in action, making them more likely to trust your brand and convert into paying customers.​
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How Does UGC Work?
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One of the most popular strategies for UGC is encouraging your customers to take photos or videos of your products and share them on social media using a branded hashtag. These hashtags make it easy to gather and showcase customer content, building a library of authentic visuals that highlight your products.
At [Your Company Name], we specialize in helping brands develop effective UGC strategies that amplify their message. We work with you to create campaigns that inspire your customers to share their experiences, leading to increased engagement and greater visibility for your brand.